Executive Summary: Association Websites – A strategic framework
The Associations and Not-for-Profit (NfP) sector have a special place on the internet and web, but it is often overlooked as ‘part of the landscape’ and taken for granted. Whilst commercial organisations battle for the same level of exposure and leverage online, the advantage gifted to Associations and peak bodies is often being squandered. The web loves you and you should love the web right back!
This paper discusses both sides of the story; why the web favours peak bodies; and what benefits they should be looking to reap from it. Specifically, we further examine:
- The Audience – the individuals or organisations that Associations target as members and stakeholders
- The internet itself – a place to interact, a marketplace, environment, technology, communications channel or place
- The Association – their needs and objectives and the options that are available to them online
Read the full article to find out more about the benefits that Associations can derive from the internet as well as the advantages they have over commercial organisations. We hope you find the article useful. If you need further assistance or would like to talk to an expert, please give us a call or send us an email.
