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Website Maintenance
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Summary |
The Problem
Until the implementation of Member Manager we relied on an overworked IT department to make all updates to our website. This process usually took around 2-3 weeks from request though to result.
This seems like a minor discomfort, but was in fact quite problematic because until we had control of our own website we physically could not implement any strategy or approach which required a swift turn around time. For example, we found that we could not accept time critical sponsor offers which would have benefited our members as we were not able to respond in a timely manner.
The Solution
Updating our website content is now instant and easy. We simply login and make the changes ourselves without having to rely on the IT department.
This means:
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We can respond quickly to sponsors
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We can add more value to our sponsors and therefore our members
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We can try and test different approaches. If something isn’t working or is not resonating with our members we are able to quickly and easily change it until we find an approach that works.
Whilst this is not a direct cost saving it is helping us increase revenue and improve our member benefits.
Part of the implementation process for Member Manager was a full re-design of both our website and our email communications format. This process has improved our electronic touch points significantly and so we are projecting the best possible image and providing the best possible service online. We aren’t able to quantify this in terms of a saving, but it is a great step forward for our organisation.
This means that not only are our communications more frequent and cost effective they also look highly professional. Our website is easy to use, pleasing on the eye and highly effective.
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“Adopting Member Manager has saved us $16000 and 743 person hours per year!” Membership Manager – WiMBN
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